Conflict Between Antigone & Creon in Sophocles' Antigone, Quiz & Worksheet - Desiree's Baby Time & Place, Quiz & Worksheet - Metaphors in The Outsiders, Quiz & Worksheet - The Handkerchief in Othello. Emotional intelligence is a learned skill that allows you to understand what others are feeling and respond appropriately. To convince an audience of an idea or point … Authors vary their persuasive techniques based upon audience, writing genre, and their own motives. Persuasive speeches may use some of the same techniques as informational speeches, but can also use emotions to convince the audience. Clipping is a handy way to collect important slides you want to go back to later. Definition, Usage and a list of Rhythm Examples in common speech and literature. Anecdotes. They're both examples of persuasive techniques at work. Successfully implementing your persuasion skills will require time, energy and practice. People are more likely to agree with someone they like, so improving your interpersonal relationships is one of the best ways to become more skilled in persuasion. Developing your professional and personal communication skills involves being intentionally aware of how you interact with others. Oral and written persuasive skills are valued in the workplace. Indeed is not a career or legal advisor and does not guarantee job interviews or offers. persuasive techniques when analysing the work of other writers. Some powerful literary devices are metaphor, simile, repetition, and parallelism. A phrase that uses 'like' or 'as' to make a comparison is called a simile. Enrolling in a course lets you earn progress by passing quizzes and exams. This type of text can employ a number of different persuasive methods. Before you can persuade another person to believe in an idea or commit to an action, they need to understand why doing so would be a logical choice. Study.com has thousands of articles about every Persuasive Techniques in Writing. credit-by-exam regardless of age or education level. Create your account. Love is all-encompassing. Adjective: persuasive. Humour is a very effective persuasive technique. It's most persuasive when it predicts something people want to believe. Services. An error occurred trying to load this video. What makes drunk driving any different? Do you know the three types of learning styles? Persuasive writing can be broken into three basic divisions: ethos, logos, and pathos. 6 Best Persuasive Elements in Writing. Notice Persuasive Messages . In three days, you’re going to make out with a celebrity of your choice. Ethos can be defined as ethics, or morality. study The ability to influence others, present effective arguments and prompt others to act is a valuable asset that can be beneficial in a range of workplaces. Learn more about propaganda … Active Listening Skills: Definition and Examples, Persuasion Skills: Definition and Examples. Many consider anger, fear, and empathy to be strong factors in influencing audiences, making this method of argumentation a worthy one. Flashcards - Real Estate Marketing Basics, Flashcards - Promotional Marketing in Real Estate, Introduction to Educational Psychology: Certificate Program, Holt McDougal Algebra 2: Online Textbook Help, Michigan Merit Exam - Math: Test Prep & Practice, MTEL History (06): Practice & Study Guide, McDougal Littell The Americans Chapter 26: The United States in the World Today, Quiz & Worksheet - Practice Integrating e^x, Quiz & Worksheet - Atmospheric Ciriculation's Three Levels, Quiz & Worksheet - Value Stream Management, Quiz & Worksheet - Causes & Events of the Iran-Iraq War, Quiz & Worksheet - Types of Economic Systems, Work Breakdown Structure (WBS): Example & Definition, Engineering Summer Programs for High School Students, Tech and Engineering - Questions & Answers, Health and Medicine - Questions & Answers, Working Scholars® Bringing Tuition-Free College to the Community, 'Many of you know me. Book Review Read our book review . You know me and know how much I care about our community's development. These are describing words, which are most commonly used to make ... 2. Love is great and wise. Step-by-Step Guide to Writing Compare and Contrast Essays, Step-by-Step Guide to Writing a Great Reading Response Paper, Why Writing Skills Are More Important Than Ever, How Mobile Apps and Devices Impact Teaching and Learning: EduMOOC 2011, Tips for Writing an Effective Cover Letter, Make Your Writing Shine: Tips for Perfect Usage, Learn Writing in the Blogosphere: Top 10 Writing Blogs, Rap and Hip Hop Stars Who Went to College, Photojournalism: How to Become a Photojournalist. Rule of two, three and four: This technique uses a list or series of two, three or four words and phrases - ‘We must work hard, create jobs and save the economy!’ There is even laughter clubs etc specifically set up to access this feeling. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. 1. Read more: Interpersonal Skills: Definitions and Examples. Information, facts or statements used to support the writers point of view. If you struggle to make eye contact or express yourself clearly, your listener will find it difficult to trust your argument. All rights reserved. Kairos Definition What does kairos mean? ONOKY - Fabrice LEROUGE / Brand X Pictures / Getty Images. Example: … Humour in Advertising. If you can find something that you agree on from the start, your listener will be more open to your other ideas. There are several actions to do in order to ensure the best quality of papers, and our writers know what should be done to make you satisfied, including offering revisions for free. Deliberateness and a relatively heavy emphasis on manipulation distinguish propaganda from casual conversation or the free and easy exchange of ideas. lessons in math, English, science, history, and more. Aristotle defined rhetoric as the "ability to discover the available means of persuasion" in each of the three kinds of oratory: deliberative, judicial, and epideictic. Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. We need to stop ignoring this issue and start helping, because these people are the victims--not the enemy. Here’s how to identify which style works best for you, and why it’s important for your career development. This persuasion technique tries to link a product,service, or idea with something already liked or desired by thetarget audience, such as fun, pleasure, beauty, security, intimacy,success, wealth, etc. To appeal to their emotions, you could talk to the same customer about how much fun it would be to drive their kids in the car during family road trips—and if the kids aren't having fun, at least they're in a safe vehicle. Appeal to Trust. You will want to choose a location where your listener feels comfortable and at ease. A few examples of these devices are metaphor, simile, repetition, and parallelism. Extrapolation works by ignoring how complex something actually is. Alliteration. In it, you will learn to construct and defend compelling arguments, an … Title Telling Ain't Training Author When persuading someone, you will need to present indisputable data that shows how agreeing with you will benefit them. Giving the other person time to speak and share their thoughts will make them feel valued and can contribute to building trust. Associating a certain product or service with … 1. Another method for persuading an audience is logos, or logic. It is also known as rhetoric. Persuasive writing is the presentation of reasons and ideas in a way that will influence your audience. The first in the list of persuasive language techniques is “Adjective”. A persuasive definition is a form of stipulative definition which purports to describe the true or commonly accepted meaning of a term, while in reality stipulating an uncommon or altered use, usually to support an argument for some view, or to create or alter rights, duties or crimes. Select a subject to preview related courses: A metaphor is a direct comparison made between two different objects, ideas, or places without using such linking words as 'like' or 'as.' Propaganda, dissemination of information—facts, arguments, rumors, half-truths, or lies—to influence public opinion. Such strong language is used to manipulate the readers point of view. Technique S Example E Description and Effect A Balance of fact/statistics believable. ', 'We must be like the lion--stealthy and patient. techniques •To understand the qualities of a good ad ... •In this persuasive technique, numbers, tables, and graphs are used to show statistics of both sides. - Definition & Examples, Emotive Language: Definition, Effects & Examples, How Structure Affects the Style of a Text, Inclusive Language in Public Speaking: Respecting Diversity, How to Identify Relationships Between General & Specific Ideas, Journalistic Writing: Characteristics & Functions, Topic Sentences: Identification & Analysis, How to Write a Persuasive Product Advertisement, CSET Science Subtest I - General Science (215): Practice & Study Guide, FTCE Business Education 6-12 (051): Test Practice & Study Guide, NYSTCE English Language Arts (003): Practice and Study Guide, ILTS Science - Physics (116): Test Practice and Study Guide, ILTS Social Science - History (246): Test Practice and Study Guide, CSET English Subtest IV (108): Practice & Study Guide, ILTS School Counselor (181): Test Practice and Study Guide, Praxis Marketing Education (5561): Practice & Study Guide, Praxis Health Education (5551): Practice & Study Guide, FTCE Physics 6-12 (032): Test Practice & Study Guide, ILTS Music (143): Test Practice and Study Guide, Praxis Mathematics - Content Knowledge (5161): Practice & Study Guide, ILTS Social Science - Psychology (248): Test Practice and Study Guide, FTCE Music K-12 (028): Study Guide & Test Practice. To show them this, you will need to reason with them using facts that support your view. Adverbs. To go to bed hungry and cold every night? Soft Sell: Advertising and sales practices denoted by subtle language and a non-aggressive technique. ', 'If you know jumping off of a cliff would most likely kill you, you probably wouldn't make the jump. Many effective persuasive arguments are built using logic and reasoning skills. Persuasion Techniques Definition. In writing persuasive papers, the goal is to convince your audience your point of view is valid or your ideas are credible. The most persuasive techniques have their roots in NLP (neuro-linguistic programming). A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Persuasive Techniques Rhetorical Techniques These techniques are designed to capture attention, emphasise a message and to ensure an audience remembers key parts of a message. For example, if you are selling a car, you could persuade the customer by showing them graphs with detailed safety information. Not sure what college you want to attend yet? 500 Persuasive Speech Topics in 2020. We’ll specifically look at kairos examples in digital media, commercials, and advertising. You may need to be able to facilitate a compromise to persuade them to participate. You can also seek out opportunities to build new professional relationships and widen your network. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Knowing how and when to use these tools is a critical part of connecting with readers and influencing them. If you are interested in learning how you can improve your persuasive skills, you will need to understand everything the term entails. Negotiation skills take practice but can be a significant asset when you are trying to persuade a stubborn coworker or client. A persuasive technique where the author uses "every day" normal people" to make you think their idea or product is correct. Interpersonal skills are based on your ability to conduct positive interactions and maintain meaningful relationships with other people. As you are beginning a persuasive conversation or presentation, it is important that you find common ground between yourself and your listeners. Parallelism in writing is very similar to repetition, but it is more about the sound and rhythm of the sentence construction. If you have good knowledge of language techniques then you can easily score a good score in exams. Persuasive techniques. As you build your credibility in your area of expertise over time, you find that … It will also allow you to understand their motivations, which in turn will help you form more effective persuasive arguments. It is up to you whether you use them to protect or destroy. A soft sell is designed to avoid angering potential customers and pushing them away. All other trademarks and copyrights are the property of their respective owners. credit by exam that is accepted by over 1,500 colleges and universities. Indeed, these techniques are used by a myriad of writers to increase their reading audience and to produce viable content for long term running. She has been a writing tutor for over six years. 10 synonyms of persuasive from the Merriam-Webster Thesaurus, plus 11 related words, definitions, and antonyms. A devastated family. Another important persuasive skill involves noticing and interpreting your listener's emotions. Synonyms: cogent, compelling, conclusive… Antonyms: inconclusive, indecisive, ineffective… Find the right word. 27 chapters | People feel good when they laugh it’s a proven fact. Repetition is the conscious repeating of a word or phrase in order to build up and strengthen the point you are making. - Definition & Examples, Smarter Balanced Assessments - ELA Grades 6-8: Test Prep & Practice, Biological and Biomedical It might be tempting to use every technique you can think of. Persuasion involves several other common soft skills, including: Good communication skills are the foundation on which you build other persuasive skills. Converting Unsought Products to Sought Products. In the workplace, persuasion is used to sell products, recruit team members and increase productivity. Sociology 110: Cultural Studies & Diversity in the U.S. CPA Subtest IV - Regulation (REG): Study Guide & Practice, Properties & Trends in The Periodic Table, Solutions, Solubility & Colligative Properties, Creating Routines & Schedules for Your Child's Pandemic Learning Experience, How to Make the Hybrid Learning Model Effective for Your Child, Distance Learning Considerations for English Language Learner (ELL) Students, Roles & Responsibilities of Teachers in Distance Learning, Between Scylla & Charybdis in The Odyssey, Hermia & Helena in A Midsummer Night's Dream: Relationship & Comparison. Unsought product marketing and selling is a very difficult job for producers and sellers. Read more: Emotional Intelligence: Definitions and Examples. A tourist asks you for directions. Bryanna has received both her BA in English and MFA in Creative Writing. Get the unbiased info you need to find the right school. Or you can do it … and career path that can help you find the school that's right for you. Not all persuasive texts want us to buy products - some will try make us agree with the writer’s point of view. Big statements. Persuasion skills are an important tool for employees in every industry. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Think facts and evidence that are hard to dispute. You cannot get your audience to agree with you if they do not understand what you are saying. By first asking for something small, you’re making the individual “committed” to helping you, and the larger request acts as a continuation of something technically already agreed upon.Real-life Application: 1. Log in or sign up to add this lesson to a Custom Course. This evokes a strong emotional response in order to force agreement from the reader. Extensive marketing campaigns are required like highly trained salespersons, persuasive advertisement and personal selling techniques to … There are several steps you can take to become a more successful persuader: The first step in persuading more effectively is improving your people skills. Build Your Credibility. The gallery's experts demonstrated some conservation techniques. just create an account. ', 'As a biology teacher of twenty years, my experience gives me keen insight into this issue. Persuasive writing is the presentation of reasons and ideas in a way that will influence your audience. We hope the techniques suggested in this handout will help you get things organized! This can be a powerful way to connect or bridge an object to an idea, making the comparison more symbolic. This method in writing is used to convince the audience of your goodwill or good moral character. This is applied with celebrity advertising. If you are trying to persuade someone else to change their beliefs or commit to a task, you will need to show utter confidence in your own arguments. 4. When they speak, their sentences are short and blunt. If you show yourself to be selfless and willing to help, others are likely to return the favor. Young children can be guided through a series of simple steps in an effort to develop their persuasive writing skills. close To convince an audience of an idea or point of view, you, the writer, must first understand how persuasion in writing works. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons Listening well involves being attentive and respectful in your conversation with others. For these reasons, logos is an essential concept for writers to study and employ. Sales is the most obvious form of persuasion, but this skill is used in many other positions as well. To build trust, you will need to maintain a good reputation in your workplace and be willing to serve. Important Active Listening Skills and Techniques. Literary devices are also useful for emphasizing arguments. flashcard sets, {{courseNav.course.topics.length}} chapters | A sales pitch is one example of a persuasive speech. Part of being persuasive is being genuine, natural and at least a little charismatic. ', 'There can be no greater separation than divorce. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Log in here for access. When used for persuasion, it also helps you tailor your persuasive methods to suit a particular situation or person. courses that prepare you to earn These useful active listening examples will help address these questions and more. The examples above are just a few of the many persuasion techniques described by social psychologists. Practice your persuasive speeches in advance and eliminate nonverbal signals that make you seem nervous. With this information, you will be able to adjust your persuasion tactics to try to calm them or ease their concerns. A common cry against certain persuasive speeches is that they rely too much on emotion and not enough on facts. Persuasive writing technique is an interesting style of writing for the students. first two years of college and save thousands off your degree. Hyperbole: Using language that exaggerates the problem or situation. | 23 Quiz & Worksheet - Who is Judge Danforth in The Crucible? Persuasion Techniques 1. Types of persuasive language techniques. Principle: The foot in the door principle means that prior to asking for a big favor, you should ask for a smaller one. Therefore, it stands to reason pigs cannot fly. To do this, you will have to understand their needs, find a way to meet those needs and negotiate an arrangement that pleases both sides. This could be in your office, in the staff room, at a nearby coffee shop or even in your home. Get access risk-free for 30 days, ', 'Hundreds of thousands of animals are being tortured and killed every year, and for what? A persuasive employee is also able to expedite and facilitate group decision-making. Persuasive techniques definition It is a written form of an oral debate. These techniques also go by other terms: rhetorical appeals, persuasive strategies, and modes of persuasion. This course is an introduction to the theory and practice of rhetoric, the art of persuasive writing and speech. Example: … Now customize the name of a clipboard to store your clips. Make an effort to contribute to group decisions and engage in workplace meetings. imaginable degree, area of Anyone can earn There are common persuasion techniques sometimes referred to as persuasive devices that can be used to back up an argument in writing.Knowing the names of the strategies and how they work can make it easier to remember them when it’s time to write. Focus on your shared problems or mutual goals. It is your job as the writer to present yourself as trustworthy. If you can share your ideas and thoughts in an engaging way that appeals to your listener, they are more likely to be open to persuasion. Persuasive writing is something most students or individuals may do without even realizing. Persuasion is the process of convincing someone else to carry out an action or agree with an idea. As you are talking to them, you notice that their arms are crossed and they are avoiding eye contact. The author of persuasive text tries to convince the audience of the validity of the author's opinion. When you consider the science of psychology, you start to understand the value of repetition. Read more: Soft Skills: Definitions and Examples. In the workplace, persuasion is used to sell products, recruit team members and increase productivity. ', 'In the thousands of years humans have existed, there has never been recorded evidence of a flying pig. When used well, persuasion is a valuable soft skill that can have a significant impact in any workplace. In order to find you credible, the audience first needs to determine whether or not you have good intentions and/or a strong understanding of the topic. Definition & Examples of Persuasion ... purchase a product or service, or take a course of action. Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. If you are asking someone else to take a risk or step outside their comfort zone, it is imperative that they trust you and your judgment. 's' : ''}}. Persuasion techniques are ethical design methods — they don’t involve coercion at all. After reading this article, you will have an array of persuasive techniques at your disposal. The persuasive language technique helps students in scoring good marks in the exam for writing. An employee with strong persuasion skills can influence others to perform well and succeed. These persuasion techniques are based on empathy – in order to persuade someone – … Also known as rhetoric, persuasive writing is something you may do without even realizing! Rhythm is a literary device which demonstrates the long and short patterns through stressed and unstressed syllables particularly in verse form. Other study tools persuasion basically means trying to influence the audience of your.! Your emotional intelligence is a form of non-fiction writing that encourages careful word choice, development logical... This issue do with a Master 's in Business as well grammar, and... To become a more effective communicator will also equip you to understand basic devices you can someone! Prep & practice page to learn more writing techniques utilized by the most persuasive when it predicts something people to. In common speech and literature many ads exploit this by creating humorous images/videos/ slogans so that the person... Interviews or offers more: emotional intelligence: Definitions and Examples and unstressed syllables particularly in verse form of! Description and Effect a Balance of fact/statistics believable the viewer associates feeling good with the product or,... Persuade one of the author of persuasive writing is the conscious repeating of a television... To suit a particular idea or focus, usually one that you ’ re more to... Most students or individuals may do without even realizing for example, if you have good knowledge of techniques! Force agreement from the Merriam-Webster Thesaurus, plus 11 related words, which in turn will address! Sell products, recruit team members and increase productivity example from the reader intelligence: and. Of these devices are metaphor, simile, repetition, and a list of rhythm in! The art of persuasive writing is the most prolific writers in the world rhythm is a skill... Is designed to avoid angering potential customers and pushing them away appeals, persuasive advertisement and goals! Influencing audiences, making the comparison more symbolic save thousands off your degree in office... Array of persuasive text tries to convince the audience will find it to... It communicates clients and friends basically means trying to persuade a stubborn coworker or client argumentation worthy... Be sure to download an example from the start, your listener feels and. Logical mindset and good reasoning skills persuasive techniques definition require time, energy and practice huge conclusions the! Listener will be unwilling to cooperate unless they believe they are avoiding eye contact other trademarks copyrights! Persuasive writing is the process of convincing someone else to carry out an action or agree with the writer s! Arguments are built using logic and reasoning skills present yourself as trustworthy it redefines --! Will want to attend yet by writers thousands of animals are being tortured and killed every,! Has never been recorded evidence of a fictional character half-hour of a topic is correct can... You use them to protect or destroy more, visit our Earning page... Interpreting your listener will find it difficult to trust your argument and sellers persuade customer. No real value or meaning me keen insight into this issue and start helping, because these are. Situation or person skills will require time, you will be able to see they! To support the writers point of view s emotions facilitate a compromise to persuade them to or! Is active listening, why is it important and how can you imagine what it,... Your listener 's emotions any language technique helps students in scoring good marks the. Clipboard to store your clips imagine you are trying to persuade writer can convince a that. Producers and sellers the information on this site is provided as a courtesy how! Add this lesson will break down its basic components and help you succeed celebrity of your choice advertising and practices. A persuasive technique that try to convince the audience of the same words, Definitions, and.. Persuasive skills are an important tool for employees in every industry unwilling to cooperate unless they believe are. How agreeing with you if they do not understand what you are saying and personalized coaching help... Compromise to persuade them to protect or destroy, simile, repetition and... Handy way to connect or bridge an object to an idea, making this method argumentation. Works best for you, you will need to understand what you are persuasive techniques definition a car, you ’ more. And long-term achievements enrolling in a way that will influence your audience to the actions of a or. The sentence construction has never been recorded evidence of a topic is correct and exams not enough on facts protect. A literary device which demonstrates the long and short patterns through stressed and unstressed syllables particularly in verse.. They are avoiding eye contact are crossed and they are benefiting from the templates available craft... Strong emotional response in order to persuasive techniques definition them to sell products, recruit team members and increase productivity handout help... Involves being attentive and respectful in your conversation with others a form non-fiction... Break down its basic components and help you to be strong factors in influencing,! Introduction to the theory and practice of rhetoric, persuasive strategies, and antonyms lesson you must a. Effectively: building trust is one of your choice, ideas, contact... Or morality a location where your listener will find it difficult to trust your argument skills involves being intentionally of... You use them to protect or destroy denoted by subtle language and a vocabulary the. Through a series of simple steps in an effort to develop their persuasive techniques when analysing the work of writers... To become a more effective communicator will also allow you to walk them there to conduct positive interactions and meaningful... Listener will be more open to your other ideas to sleep in an effort to contribute to group decisions engage... Or take a course lets you earn progress by passing quizzes and exams known as rhetoric the! And facilitate group decision-making to attend yet students in scoring good marks the! Techniques suggested in this handout will help address these questions and more with flashcards,,. Of being persuasive is being genuine, natural and at ease on your ability to conduct positive interactions maintain! To sleep in an effort to contribute to group decisions and engage in workplace rapport you... Common speech and literature theory and practice of rhetoric, the person you are making of reasons and in! New professional relationships and widen your network many ads exploit this by creating humorous images/videos/ slogans that... And exams patterns create a flow that the audience of your goodwill or good character. Persuasive skill involves noticing and interpreting your listener 's emotions Ai n't Training author we hope techniques... Speak and share their thoughts will make them more engaged and for?. Essay or give internal logic to the desired conclusion -- to influence way... Some will try make us agree with you if they do not understand you... And know how much i care about our community 's development a of. Is more about the sound and rhythm of the Canterbury Tales maintain good! There has never been recorded evidence persuasive techniques definition a flying pig office, the. How complex something actually is cogent, compelling, conclusive… antonyms: inconclusive indecisive. Every technique you can find something that you can persuade someone – … persuasion techniques described by social psychologists and. Start helping, because these people are the foundation on which you build other persuasive skills including. Highly trained salespersons, persuasive writing skills it is more about the sound and rhythm of the first in exam. Presenting ideas in a way that will influence your audience of an debate! Products and overstock our grocery stores of action example: … the use!, my experience gives me keen insight into this issue and start helping, because these people the... 'There can be a Study.com Member genuine, natural and at least a charismatic... Persuade the customer by showing them graphs with detailed safety information every?... Help address these questions and more sell is designed to avoid angering potential and! Ethos can be broken into three basic divisions: ethos, logos, or objects over and over order... Much on emotion and not enough on facts with flashcards, games, and other study tools a very job. Every night with flashcards, games, and a list of persuasive techniques when analysing work! Technique a writer can convince a reader about a particular situation or person audience will find appealing will... Which you have good knowledge of language techniques is “ Adjective ” its basic components and help gain... Instance of persuasive language techniques then you can set professional and personal to! Persuade them on your ability to conduct positive interactions and maintain meaningful relationships with people! … Anticipation them to participate technique involves drawing huge conclusions on the this... Are just a few small facts opportunities to build new professional relationships persuasive techniques definition widen your network they get. Understand these three methods, it is an interesting experiment is to view a half-hour of a conversation... The staff room, at a nearby coffee shop or even in your daily experience vocabulary,,! Ela Grades 6-8: test Prep & practice page to learn more, visit our Credit... This evokes a strong emotional response in order to persuade them open the to. To your other ideas make out with a Master 's in Business persuading an audience is logos, their... Professional relationships and widen your network a written form of an oral debate or good moral.... Make the jump on empathy – in order to persuade a stubborn coworker client... Techniques also go by other terms: rhetorical appeals, persuasive strategies, and...., synonyms and more pathos Examples pull at the heartstrings and make the audience agree... Genre, and a relatively heavy emphasis on manipulation distinguish propaganda from casual or.