Digital Ads Specialist
You will be joining the marketing department and leading the way forward with our digital marketing effort. You will report to one of our marketing managers.
As a Digital Ads Specialist you will be responsible for the following tasks:
- Hands-on day to day responsibility of our paid search and paid social channels, ensuring campaigns are set up correctly and running effectively.
- Manage and optimise paid social campaigns across Facebook’s platforms (Facebook and Instagram), within defined performance objectives.
- Implement, optimise and manage paid search campaigns within budget across the Google Ads
- Perform keyword research, bid optimisations and ad copy testing.
- Experience building and managing dynamic campaigns, feed optimisation, setting up and maintaining remarketing lists and A/B testing – all within digital platforms.
- Review landing pages for keyword optimization
- Analyze click-through rates, conversion rates and relevant KPIs
- Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
- Produce monthly campaign reports
- Work with online marketing team to maximize online marketing campaigns
- Track the ROI of paid channels and report to marketing leadership and other executives
- Bachelor’s or Master’s in marketing or related discipline
- 2+ years of related marketing experience, ideally in marketing automation, or related field
- Proven experience carrying out impactful digital campaigns that drive valuable results
- Solid understanding of paid media landscape, including new/shifting platforms and solutions
- Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
- Highly organized with an ability to manage resources, budgets, and onsite personnel
- Strong communication skills – written and oral
- Capacity to manage multiple projects simultaneously
- Ideal candidate is Google Analytics certified
- Highly organized and proficient at managing multiple projects at a time
- You are metric driven and have the ability to draw insight from complex marketing data
- Confident with a dynamic personality
- Analytical and data-driven – can track the ROI of paid channels
- 208 Nguyễn Đình Chiểu, Phường 6, Quận 3
- Thứ 2 - Thứ 6: 09:00 - 18:00 | Thứ 7: 08:00 - 12:00 hoặc 09:00 - 13:00 (Nghỉ trưa 12:00 - 13:00)