Digital Ads Specialist Full time - Hồ Chí Minh

Digital Ads Specialist

Job description:

You will be joining the marketing department and leading the way forward with our digital marketing effort. You will report to one of our marketing managers.

As a Digital Ads Specialist you will be responsible for the following tasks:

  • Hands-on day to day responsibility of our paid search and paid social channels, ensuring campaigns are set up correctly and running effectively.
  • Manage and optimise paid social campaigns across Facebook’s platforms (Facebook and Instagram), within defined performance objectives.
  • Implement, optimise and manage paid search campaigns within budget across the Google Ads
  • Perform keyword research, bid optimisations and ad copy testing.
  • Experience building and managing dynamic campaigns, feed optimisation, setting up and maintaining remarketing lists and A/B testing – all within digital platforms.
  • Review landing pages for keyword optimization
  • Analyze click-through rates, conversion rates and relevant KPIs
  • Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
  • Produce monthly campaign reports
  • Work with online marketing team to maximize online marketing campaigns
  • Track the ROI of paid channels and report to marketing leadership and other executives

 

Job requirement:

  • Bachelor’s or Master’s in marketing or related discipline
  • 2+ years of related marketing experience, ideally in marketing automation, or related field
  • Proven experience carrying out impactful digital campaigns that drive valuable results
  • Solid understanding of paid media landscape, including new/shifting platforms and solutions
  • Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • Ideal candidate is Google Analytics certified
  • Highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data
  • Confident with a dynamic personality
  • Analytical and data-driven – can track the ROI of paid channels
  • 208 Nguyễn Đình Chiểu, Phường 6, Quận 3
  • Thứ 2 - Thứ 6: 09:00 - 18:00 | Thứ 7: 08:00 - 12:00 hoặc 09:00 - 13:00 (Nghỉ trưa 12:00 - 13:00)
         

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